What's a lookbook?
A lookbook is a collection of photographs compiled to show off a model, a photographer, a style, a stylist, a fashion brand or a clothing line.
Lookbooks are often strongly focused on the product being marketed or the model for which the lookbook is for, thus not being necessarily focused on an artistic approach to the photo itself, but to show the product as clearly as possible.
Lookbooks are also used by fashion bloggers, art directors, stylists and fashion hunters to show off trends, their ideas and styles.
Lookbooks are very similar to books, and those are concepts often used for the same purpose.What's a book?